(Photo by Tom Williams / POOL / AFP) (Photo by TOM WILLIAMS/POOL/AFP via Getty Images) Tom Williams/Pool/AFP/Getty Images Postmaster General Louis DeJoy testifies during a House Oversight and Reform Committee hearing on slowdowns at the Postal Service ahead of the November elections on Capitol Hill in Washington,DC on August 24, 2020. Illegal border crossings by unaccompanied minors are increasing, as is friction among factions of the Democratic base. While the pace of vaccinations rapidly accelerates, the number of Covid cases has climbed as states across the country are beginning to reopen. Since then, two mass shootings – in the Atlanta area and in Boulder, Colorado – have rekindled demands for federal action for stricter gun laws. When the White House announced eight days ago that Biden would hold his first formal press conference on Thursday, his team probably hoped to use the exchange with reporters to tout progress on the Covid-19 vaccine rollout and the virtues of his signature American Rescue Act which greenlighted stimulus checks, as well as more aid for the unemployed and Americans facing eviction, and additional support for small businesses. Seared in my memory as a former White House adviser is a lesson President Joe Biden’s team is learning today: Hard as you try to drive a message, major unforeseen events intrude, diverting public attention and demanding your response. The machine is powerful but it is easy at any moment to spin off the track. Running White House messaging is like driving a high-performance race car.
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